Insight has unveiled SADA – an 850-employee US Google Premier partner which recently expanded into the UK – as its latest acquisition.
By enabling it to add Google as a third string to its public cloud bow, Microsoft Azure and AWS partner Insight said the deal plays into the “growing trend of multicloud adoption”.
Headquartered in Los Angeles, SADA has 10 Google Cloud Specialisations and is a six-time Google Cloud Partner of the Year.
Insight, meanwhile, boasts a multibillion-dollar relationship with Microsoft and is an AWS Advanced Tier Services partner with four competencies.
SADA “formally activated” its presence in the UK and Ireland in March, with CEO Tony Safoian declaring at the time that it is “ready to be the trusted partner for the region’s cloud transformation journey”.
Boasting an office in Poole, Dorset, SADA counts UK retail and sport group Frasers Group among its customers.
The deal marks further consolidation of the Google partner space following the union of CTS and Appsbroker in October.
Cloud generated 24% of Insight’s Q3 gross profits, which rose 2% to $409m despite revenues dipping 11% to $2.3bn.
“SADA’s partnership with Google Cloud will enhance our ability to serve clients who operate across multiple clouds, and accelerate adoption of widely sought-after technologies like GenAI,” said Dee Burger, Insight North America president.
“With this acquisition, we are taking a significant step forward to becoming the leading Solutions Integrator, focused on the most critical segments of market growth – cloud, data, AI, cybersecurity and edge.”
The move comes on the heels of Insight’s acquisition of Bristol-based software development outfit Amdaris in August.