UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Tech trends

MSP trustmark founder claims ‘90% get it’ as it verifies first MSP

"I think we've had two out of 100 conversations where people were like, ‘oh, you're against MSPs’."

Doug Woodburn by Doug Woodburn
19 May 2026
in Tech trends
Mit Patel, Assurix

Mit Patel, Assurix

Share on LinkedinShare on Twitter

Some 90% of MSPs “completely get” the need for a live evidence trustmark, Assurix’s founder claimed after it verified its first MSP.

Launched in October, Assurix’s accreditation is designed to hand customers “continuous, externally verified proof that what an MSP says it does is what it actually does, day to day”.

Seven months on, it has unveiled London-based Little Big Tech as the first UK MSP to earn the status.

Talking to IT Channel Oxygen, Assurix founder and CEO Mit Patel reiterated plans to have 1,500 UK MSPs on board within five years.

He worked in MSP land himself for 20 years, selling his £8m-revenue MSP Netstar to Air IT in 2020.

“90% of the MSPs we speak to completely get it and understand why it’s needed,” he said.

“There’s been a bit of education we’ve needed to do in the marketplace around why continuous assurance matters.

“In the insurance market, it’s something that really lowers their risk, knowing that people are doing the things they say they’re going to be doing.”

“Quite strange and funny”

The Assurix assessment requires an MSP to pass 64 controls covering security maturity and operational maturity, with the status suspended publicly if standards slip.

A further 84 UK MSPs are now committed to the standard, 54 in active assessment and 30 on the paid waitlist, with the next trustmark awards expected over “the coming months”, the company claims.

Mit Patel, Assurix
Mit Patel, Assurix

“In five years’ time, we want to get to 1,500 MSPs. We’re on track so far, but we’re very early days,” Patel said.

“I think we’ve had two out of 100 conversations where people were like, ‘oh, you’re against MSPs’. We’re like, ‘no, I’m from this space; we’re actually making sure the good MSPs win.”

In a “quite strange and funny” twist, Assurix has seen “a lot” of SMEs reach out and declare their support for its objectives, Patel said.

“Our reputation is really MSP reputation, not SME reputation,” he said.

“But at the MSP Show we had ten separate SMEs come to our stand who were unhappy with their MSPs. They were like, ‘what you guys are doing really gives us a whole new way to understand how to choose an MSP’.

“That was pretty refreshing, and really reinforced the thesis of what we’re doing.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    AVI-SPL European MD on ‘delighting customers’ and $300m revenue goal
  • Doug Woodburn
    Fractional IT sales leader once fired by his Dad claims he’s part of growing industry movement
  • Doug Woodburn
    Sustainability “coming back” for the channel after ‘trickier period’ – analyst
  • Doug Woodburn
    ‘We haven’t heard “who are you?” for a year – Techary CEO on hitting £50m
Tags: AssurixfeaturedLittle Big Tech
Previous Post

‘I didn’t know IT sales was a thing’ – Oxygen Influencer duo on our industry’s hidden status

Next Post

‘Customers don’t necessarily consider us a VAR’ – AHEAD VP on EMEA push

Related Posts

Charlie Tunley, HPE
Tech trends

‘We’re one of the first’ – HPE UKI boss on repricing reversal for sub-$1m deals

5 August 2026
Jack Walsh
Tech trends

Fractional IT sales leader once fired by his Dad claims he’s part of growing industry movement

3 August 2026
Should AI agents be taxed? 6 MSP CEOs urge caution
AI

Should AI agents be taxed? 6 MSP CEOs urge caution

31 July 2026
‘Every partner should be investing in hyperscaler marketplaces’ – 6 bold claims from Omdia’s big briefing
Market data

‘Every partner should be investing in hyperscaler marketplaces’ – 6 bold claims from Omdia’s big briefing

30 July 2026
Dino Cooper, Viadex
Tech trends

WWT went down-market. Its next move is global – and UK partners are in the path

30 July 2026
Ben Caddy, Omdia
Sustainability

Sustainability “coming back” for the channel after ‘trickier period’ – analyst

28 July 2026
Matthew Ball, Omdia
Cybersecurity

Channel gaining cyber share as attackers ‘take lead in AI arms race’ – analyst

22 July 2026
Alastair Edwards, Omdia
Market data

Analyst seeing ‘decline in importance of channel’. So why is he so optimistic?

17 July 2026
Next Post
Paul Allen, AHEAD

‘Customers don't necessarily consider us a VAR’ – AHEAD VP on EMEA push

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2026 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2026 IT Channel Oxygen