UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Tech trends

MSP trustmark founder claims ‘90% get it’ as it verifies first MSP

"I think we've had two out of 100 conversations where people were like, ‘oh, you're against MSPs’."

Doug Woodburn by Doug Woodburn
19 May 2026
in Tech trends
Mit Patel, Assurix

Mit Patel, Assurix

Share on LinkedinShare on Twitter

Some 90% of MSPs “completely get” the need for a live evidence trustmark, Assurix’s founder claimed after it verified its first MSP.

Launched in October, Assurix’s accreditation is designed to hand customers “continuous, externally verified proof that what an MSP says it does is what it actually does, day to day”.

Seven months on, it has unveiled London-based Little Big Tech as the first UK MSP to earn the status.

Talking to IT Channel Oxygen, Assurix founder and CEO Mit Patel reiterated plans to have 1,500 UK MSPs on board within five years.

He worked in MSP land himself for 20 years, selling his £8m-revenue MSP Netstar to Air IT in 2020.

“90% of the MSPs we speak to completely get it and understand why it’s needed,” he said.

“There’s been a bit of education we’ve needed to do in the marketplace around why continuous assurance matters.

“In the insurance market, it’s something that really lowers their risk, knowing that people are doing the things they say they’re going to be doing.”

“Quite strange and funny”

The Assurix assessment requires an MSP to pass 64 controls covering security maturity and operational maturity, with the status suspended publicly if standards slip.

A further 84 UK MSPs are now committed to the standard, 54 in active assessment and 30 on the paid waitlist, with the next trustmark awards expected over “the coming months”, the company claims.

Mit Patel, Assurix
Mit Patel, Assurix

“In five years’ time, we want to get to 1,500 MSPs. We’re on track so far, but we’re very early days,” Patel said.

“I think we’ve had two out of 100 conversations where people were like, ‘oh, you’re against MSPs’. We’re like, ‘no, I’m from this space; we’re actually making sure the good MSPs win.”

In a “quite strange and funny” twist, Assurix has seen “a lot” of SMEs reach out and declare their support for its objectives, Patel said.

“Our reputation is really MSP reputation, not SME reputation,” he said.

“But at the MSP Show we had ten separate SMEs come to our stand who were unhappy with their MSPs. They were like, ‘what you guys are doing really gives us a whole new way to understand how to choose an MSP’.

“That was pretty refreshing, and really reinforced the thesis of what we’re doing.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    ‘We haven’t heard “who are you?” for a year – Techary CEO on hitting £50m
  • Doug Woodburn
    Analyst seeing ‘decline in importance of channel’. So why is he so optimistic?
  • Doug Woodburn
    ‘It was describing the Bell of yesterday’ – Bell Integration CEO on AI-first rebrand and lightning growth
  • Doug Woodburn
    Eduthing CEO reassures schools customers as it performs pre-pack administration
Tags: AssurixfeaturedLittle Big Tech
Previous Post

‘I didn’t know IT sales was a thing’ – Oxygen Influencer duo on our industry’s hidden status

Next Post

‘Customers don’t necessarily consider us a VAR’ – AHEAD VP on EMEA push

Related Posts

Alastair Edwards, Omdia
Market data

Analyst seeing ‘decline in importance of channel’. So why is he so optimistic?

17 July 2026
‘Partners will spend more on AI tokens than employees’ – 19 UK channel partner CEOs on how the channel will evolve in next 5 years
Tech trends

‘Partners will spend more on AI tokens than employees’ – 19 UK channel partner CEOs on how the channel will evolve in next 5 years

17 July 2026
Welcome to Oxygen Partner Leaders 2026
Tech trends

Download Oxygen Partner Leaders

16 July 2026
Onyx founders
Tech trends

Onyx founder sounds CSP warning as it bags ‘one-and-done’ funding

7 July 2026
Microsoft to ‘work closely with partners’ as it joins FDE stampede
AI

Microsoft to ‘work closely with partners’ as it joins FDE stampede

3 July 2026
6 backup vendors bag Gartner bragging rights. Who are they?
Tech trends

6 backup vendors bag Gartner bragging rights. Who are they?

2 July 2026
Andy Dunbar, SCC
Tech trends

SCC dodges ‘left pocket, right pocket’ peril as it unveils 7-figure hyperscaler marketplace investment

5 June 2026
Rachel Brindley, Omdia
Market data

Tech inflation fuels ‘insane’ rebound in channel partner sentiment

20 May 2026
Next Post
Paul Allen, AHEAD

‘Customers don't necessarily consider us a VAR’ – AHEAD VP on EMEA push

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2026 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2026 IT Channel Oxygen