Partners to mull Microsoft’s partnering mindshift at AvePoint OnPoint

How can resellers and MSPs make the most of the partnering mindset shift currently happening at the world’s biggest tech vendors?

That’s the key question IT Channel Oxygen will be putting to execs from Softcat and KPMG at AvePoint OnPoint London next month.

Microsoft has made some huge changes to its partner model in 2025, including slashing Enterprise Agreement fees and pushing partners towards its Cloud Solution Provider (CSP) programme.

The software and cloud giant is eager to reward partners for adding value throughout the customer lifecycle, rather than just at the point of transaction.

And it’s not alone, with Cisco doing similar with its new Cisco 360 programme.

But how can partners transition their businesses to ensure they are among the winners from this trend?

IT Channel Oxygen will be moderating a panel on this topic at AvePoint OnPoint London on 1 October (coincidentally the same day that Microsoft’s tough new CSP requirements go live).

The panel:

Alex Pearce, Chief Strategist for Microsoft at Softcat

Ben Rymer, Director, Microsoft in Infrastructure, Government & Healthcare at KPMG

Held at No 6 – Aldgate, London, AvePoint OnPoint is designed to demystify AI and equip channel partners with the strategies that differentiate their business and scale growth.

It will provide real-world examples of AvePoint channel partners achieving business transformation, AI adoption and revenue growth.

“OnPoint isn’t just another industry event – it’s where ideas turn into action,” Sarju Raja, VP, Country Manager at AvePoint UK stated.

“Partners who attend will gain practical strategies for tackling today’s data, AI, and security challenges, and connect with peers and leaders shaping the future. I encourage every partner to join, because the conversations here will help navigate risks and unlock new opportunities.”