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Home Tech trends

‘Partners will spend more on AI tokens than employees’ – 19 UK channel partner CEOs on how the channel will evolve in next 5 years

They've revealed their most surprising predictions

Oxygen staff by Oxygen staff
17 July 2026
in Tech trends
‘Partners will spend more on AI tokens than employees’ – 19 UK channel partner CEOs on how the channel will evolve in next 5 years
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Andre Azevedo

CEO, Telana

Andre Azevedo, Telana
Andre Azevedo, Telana

5-year channel prediction:

“I’m not sure anything can be that surprising anymore (and I don’t want to look daft if in a few years’ time!), but there’s one thing which is still underrated but will grow significantly in the next few years. And that’s FinOps for AI. FinOps for cloud is largely well understood and managed efficiently these days. AI adds an end-user element (on top of being embedded into software and IT systems, like cloud) and will create exponential proliferation. Proliferation combined with impending cost uncertainty, will create significant focus on IT and Finance teams to predictably manage costs. And more importantly, keep those tightly linked to business value. Organisations like Telana are well positioned to help.”

Read Azevedo’s full Partner Leaders Q&A here, or visit the Oxygen Partner Leaders hub here.

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