2. Beyond
Old name: Qodea
Date of name change: April 2026
Rationale
Google’s self-styled largest dedicated European partner has rebranded not once, but twice in the last two years.
The Manchester-based outfit last week announced it would take the name of ‘Beyond’, the landmark US acquisition it made last summer.
This saw it drop the ‘Qodea’ identity it assumed only 19 months previously, following the 2023 union of similar-sized Google partners Cloud Technology Solutions and Appsbroker.
“Over the past 18 months, the business has grown rapidly, and so has our ambition,” CEO Alan Paton said of the rationale for the identity switcheroonie.
What happened next?
As this was only announced nine days ago, not much to be truthful.
Ranking 23rd in Oxygen 250 2026, Beyond will position itself “between niche specialists and global technology consultancies”.
The Marlin Equity Partners-backed outfit claims to have almost 700 Google Cloud expert engineers across Europe and North America.
See final reseller rebrand on final page…
