A security automation start-up that’s continued to hoover up VC cash in the tech downturn is taking aim at the UK channel.
Founded in 2021, Blink Ops enables security practitioners to create automations without using any coding or engineering resources, Co-Founder Zion Zatlavi told IT Channel Oxygen.
The Israeli-born vendor “believes strongly that the channel is the right way to go” as it looks to scale up, he said.
Partner benefits
Asked how partners will benefit from adding Blink Ops to their portfolio, Zatlavi highlighted two factors.
“The first is obviously the demand from the market. This is something a lot of CISOs and security practitioners have been chasing for a while,” he said.
“They can’t solve the headaches and challenges they’re facing without automation.
“There’s a very evident need in the market for something like this, and if you’re a channel servicing a lot of customers, you would hear about it and be asked to provide a solution.”
Secondly, Blink Ops will enhance the other security platforms that channel partners will typically already be carrying, Zatlavi said (see video, top).
“We complement every other security platform really well and make the operational overhead of running it significantly easier,” he explained.
“So in essence, you make more with your investments when you’re incorporating Blink into the mix.”
VC interest
Zatlavi and Blink Ops CEO Gil Barak are second-time founders, Zatlavi stressed.
“We’ve been in the business for a while now and recognise the importance of the channel in order to reach certain markets in the right way and prepare for scale,” he said.
Having bagged $26m in funding in 2022, Blink Ops has remained in favour with VCs despite cyber venture funding plunging to a five-year low.
“We did secure another round of investment in 2024,” Zatlavi revealed.
Having expanded into North America – where it is “running quickly and aggressively” – and now the UK, Blink Ops is “looking to build a big business”, he stressed.
“I think the combination of two things – a clear and rising demand creates a huge market on the one hand, and the aspirations and hunger to make a dent in the industry – is what made the VCs very interested in us.
“We are solving a real problem that is a top-of-mind issue for every organisation.”
This article was produced in association with Blink Ops and is classified as partner content. What is partner content? See more here.
Doug Woodburn is editor of IT Channel Oxygen
