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Home Partner Content

‘We’ve massively evolved’ – Nuvias UC CEO on software and services reinvention

Joel Chimoindes also discusses his top priorities and the technologies he feels are most overlooked

Oxygen staff by Oxygen staff
13 August 2025
in Partner Content
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Nuvias UC’s CEO has opened up on its software and services reinvention as he claimed the distributor has “massively evolved” in line with channel demands.

Talking to IT Channel Oxygen, Joel Chimoindes also discussed the converged comms specialist’s recent restructure, top priorities and the technologies he feels are most overlooked (see full interview, above).

“We’ve knuckled down on software and services”

Rigby Group-owned Nuvias UC split from Nuvias’ cybersecurity business in 2022 when the latter was sold to Infinigate.

Asked how the business has evolved since then, Chimoindes replied, “massively”.

“The business back then was very much a hardware business; the majority of revenues were being generated by hardware,” he explained.

“While we have a volume hardware business and we absolutely have a value hardware business, what we’ve really done is knuckle down on our software and services business.”

Drawing nearly £15m of its circa £75m annual revenues from mainland Europe, Nuvias UC has also worked on ensuring its leadership teams in Germany, the Netherlands and France feel more connected, Chimoindes added.

“We’re much less of a UK-centric leadership team now,” he explained.

 “A testament to our technical capability”

Nuvias UC recently restructured its business into three divisions focused on devices & infrastructure, cloud solutions and services, respectively.

“We recognised those solutions all have different go to markets,” Chimoindes said.

Over 25% of the distributor’s workforce is now dedicated to pre-sales implementation and managed services, a factor Chimoindes said was integral to its recent milestone of migrating 250,000 seats to Teams and Zoom.

“It’s testament to our technical capability, but also the trust the channel places in us to help their end users with these solutions,” he said.

Zoom CEO Eric Yuan in May revealed that “six or seven” of Zoom’s top 10 deals in its most recent quarter were driven by channel partners as the collaboration vendor continues to move away from its direct sales heritage.

“Our role in that is to make sure we’re amplifying that noise from Zoom around the channel model,” Chimoindes said.

“We’re there to help partners move to Zoom quickly by using our own capabilities, whether that’s around our product knowledge, our technical knowledge or our implementation knowledge.

“We really want to make sure we’re there to help Zoom continue to grow and shift its model more towards channel.”

“That’s absolutely key”

Joel Chimoindes, Nuvias UC
Joel Chimoindes

Chimoindes highlighted HP Dimension as a technology he feels not enough people are talking about, meanwhile.

“The quality and immersive experience is so good that it reduces the sense of distance. And when the sense of distance is removed people collaborate far better,” he said.

Asked about his priorities for the rest of 2025, Chimoindes said he “has many”.

“But for the shortness of this call, the continued acceleration of my software and services business – that’s absolutely key,” he concluded.

This article was produced in association with Nuvias UC and is classified as partner content. What is partner content? See more here.

Tags: Nuvias UCTop
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