What The Experts Say
DeepSeek AI – a wake up call for the industry?
Computacenter's Rob Selby ponders whether the emerging Chinese AI company is more than just hype
Why ‘pay-as-you-go’ will bring in the dough in 2025
Consumption-based models are a win-win scenario for IT service providers, Richard Eglon argues
Technimove on what the future holds for the modern data centre
Technimove's Dave Phillips and Gareth Meyer give their top tips for businesses navigating the complexities of modern data centre operations
GenAI – what’s really going on in the UK market?
VARs and regional SIs are "not doing as much as you may suspect" on GenAI, Datatonic's David Kress argues
The 95:5 rule of marketing: Rethinking growth in the IT channel
Don't fixate on the 5% of B2B buyers who are ready to buy now, Louise Mahrra counsels
7 ways social value can drive profit with purpose
“Business can be a significant force for good. And not just because it’s the right thing to do. It’s also the right thing for the business itself. So,...
5 ways to shift your marketing strategy from fluff to force
Align with business goals, embrace failure and build trust through data, Louise Mahrra urges
Why Scope 3 will be key in 2025
The outcome of the US election provided the latest twist in a year of progress and turmoil for the IT channel’s sustainable transformation. Here, Clare Hobby, Director, Purchaser...
5 partnership fails guaranteed to give you a fright
From ghosted partners to portals of doom, Daren Bach runs through his Halloween horrors
The future of marketing isn’t just digital – it’s sustainable
Louise Mahrra on how marketers can take steps to reduce their digital emissions
