SHI International
GenAI move: Using GenAI as a sales tool
What happened?
In October, SHI’s EMEA Sales Leader, Ian Goodfellow, held up the reseller’s investment in a new AI sales tool as a compelling reason for experienced sales staff to join its ranks.
It allows sales staff to put the transcription from a customer Teams call into an in-house bot that will then summarise what was discussed, in the right order and in the proper human context, Goodfellow told IT Channel Oxygen. It will also say what the necessary actions are and who owns them.
Tell me more
“That’s a great advantage we think we have in terms of productivity,” Goodfellow said.
“They get all that time back to be more proactive and get closer to the industry they are serving or do a bit more preparation for an upcoming presentation,” he added.
“It just gives us time back to be a little bit better at what we do. All of our competitors are good. If we can just be half a percent better, or if we can demonstrate we just understand their world a bit more, or just respond half a day quicker, it’s a game of small margins.”
Which Microsoft partner is using GenAI to help customers do things “you never would have imagined would be possible”? See next page…
