UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Pulsant Zone
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Pulsant Zone
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home People Moves

Exclusive: CDW unveils Penny Williams as new UK MD

Popular industry figure given top job as J.D Hupp leaves to pursue another opportunity

Doug Woodburn by Doug Woodburn
23 October 2024
in People Moves, News, Partner
Penny Williams, CDW

Penny Williams

Share on LinkedinShare on Twitter

CDW has promoted Penny Williams to lead its UK business as part of a wider local exec shake up, IT Channel Oxygen can reveal.

Williams was yesterday unveiled to staff as the giant reseller’s new UK MD, with her predecessor J.D. Hupp leaving to “pursue another opportunity”.

UK CFO Malcolm Pope is also exiting the NASDAQ-listed behemoth, an all-staff email seen by IT Channel Oxygen read.

CDW issued IT Channel Oxygen with the following statement:

“CDW is pleased to announce that Penny Williams has been promoted to lead our UK&I business, taking on the role of Managing Director. Penny has more than 30 years of experience in the reseller channel, building and developing high performing multi-disciplinary teams that deliver for our customers, partners, and suppliers.  Penny is a strong advocate for gender equality, and has a proven record of accelerating business transformation and performance.”

Changing of the guard

CDW is the world’s largest reseller, with 2023 net sales standing at $21.4bn. Based on its acquisition last decade of Kelway, its UK arm ranked 5th in the Oxygen 250.

Popular industry figure Williams has been its VP of Sales UK for nearly three years, originally joining Kelway in 2009.

Her promotion means that three of the top ten largest UK VARs and MSPs are female led, in the shape of Bytes Technology Group (Sam Mudd), Bell Integration (Manpreet Gill) and now CDW.

JD Hupp CDW
JD Hupp

Hupp had helmed CDW’s UK business since 2020 but had been doing the job largely out of his home city of Chicago.

Like most large IT solutions providers, CDW has had to contend with decelerating growth amid the PC market slowdown.

Its global sales in its Q2 ending 30 June fell 3.6% year on year to $5.42bn, although net income rose 7% to $281.1m.

Its Q3 results are due out on 30 October.

In a statement to IT Channel Oxygen, Williams added: “My sincere thanks to our CDW coworkers, channel partners and our customers who have reached out with such generosity, words of support and congratulations. It is a privilege to be leading our UK&I business and look forward to this new chapter.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    Ex-Softcat duo get ‘fairytale ending’ as they sell start-up to Sophos
  • Doug Woodburn
    HPE tweaks Ts & Cs to enable price adjustments ‘up to day of shipment’
  • Doug Woodburn
    ‘We believe we’ll be the market leader’ – HALO CEO on why it’s slashing prices
  • Doug Woodburn
    Extreme Networks SVP’s ‘20%’ profitability claim as Partner First goes live
Tags: CDWfeaturedmemberTrending
Previous Post

Nebula CEO opens up on ‘aggressive growth plans’ and most-respected peers

Next Post

5 hidden nuggets as Softcat unexpectedly grows double digits

Related Posts

BlackRock HQ
M&A

Espria confirms BlackRock takeover

11 February 2026
The 11 fastest-growing UK channel partners unveiled
Market data

The 11 fastest-growing UK channel partners unveiled

11 February 2026
‘Our prediction is holding’ – Tackle.io CEO doubles down on $100bn cloud marketplace bet
Tech trends

European sovereign cloud spending to soar 83% in 2026 – Gartner

11 February 2026
Matt Helling, Arco Cyber
M&A

Ex-Softcat duo get ‘fairytale ending’ as they sell start-up to Sophos

10 February 2026
Magnus Lönn, President and CEO, Proact IT Group
AI

‘Short-term boost’ – Proact CEO’s positive spin on spiking memory prices

10 February 2026
Richard Eglon, Nebula Global Services
Sustainability

Nebula launches loyalty scheme designed to hand partners ESG tender edge

9 February 2026
Which 5 vendors are being tipped amid ‘software apocalypse’?
AI

Which 5 vendors are being tipped amid ‘software apocalypse’?

9 February 2026
Simon Ewington at HPE Discover
Tech trends

HPE tweaks Ts & Cs to enable price adjustments ‘up to day of shipment’

6 February 2026
Next Post
Softcat entrance

5 hidden nuggets as Softcat unexpectedly grows double digits

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • Pulsant Zone
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen