UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home People Moves

Exclusive: CDW unveils Penny Williams as new UK MD

Popular industry figure given top job as J.D Hupp leaves to pursue another opportunity

Doug Woodburn by Doug Woodburn
23 October 2024
in People Moves, News, Partner
Penny Williams, CDW

Penny Williams

Share on LinkedinShare on Twitter

CDW has promoted Penny Williams to lead its UK business as part of a wider local exec shake up, IT Channel Oxygen can reveal.

Williams was yesterday unveiled to staff as the giant reseller’s new UK MD, with her predecessor J.D. Hupp leaving to “pursue another opportunity”.

UK CFO Malcolm Pope is also exiting the NASDAQ-listed behemoth, an all-staff email seen by IT Channel Oxygen read.

CDW issued IT Channel Oxygen with the following statement:

“CDW is pleased to announce that Penny Williams has been promoted to lead our UK&I business, taking on the role of Managing Director. Penny has more than 30 years of experience in the reseller channel, building and developing high performing multi-disciplinary teams that deliver for our customers, partners, and suppliers.  Penny is a strong advocate for gender equality, and has a proven record of accelerating business transformation and performance.”

Changing of the guard

CDW is the world’s largest reseller, with 2023 net sales standing at $21.4bn. Based on its acquisition last decade of Kelway, its UK arm ranked 5th in the Oxygen 250.

Popular industry figure Williams has been its VP of Sales UK for nearly three years, originally joining Kelway in 2009.

Her promotion means that three of the top ten largest UK VARs and MSPs are female led, in the shape of Bytes Technology Group (Sam Mudd), Bell Integration (Manpreet Gill) and now CDW.

JD Hupp CDW
JD Hupp

Hupp had helmed CDW’s UK business since 2020 but had been doing the job largely out of his home city of Chicago.

Like most large IT solutions providers, CDW has had to contend with decelerating growth amid the PC market slowdown.

Its global sales in its Q2 ending 30 June fell 3.6% year on year to $5.42bn, although net income rose 7% to $281.1m.

Its Q3 results are due out on 30 October.

In a statement to IT Channel Oxygen, Williams added: “My sincere thanks to our CDW coworkers, channel partners and our customers who have reached out with such generosity, words of support and congratulations. It is a privilege to be leading our UK&I business and look forward to this new chapter.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    ‘Having come close to death, I’m more carefree’ – meet the MSP MD gunning for £100m
  • Doug Woodburn
    “I’ve done VARs; I’ve done SIs; now distribution” – former Computacenter exec to lead Westcon-Comstor in UK
  • Doug Woodburn
    Kubus CEO on £100m goal, M&A plans and ‘fair and open’ HPE
  • Doug Woodburn
    TD Synnex’s EMEA gains are ‘structural’, CEO says amid $100bn first
Tags: CDWfeaturedmemberTrending
Previous Post

Nebula CEO opens up on ‘aggressive growth plans’ and most-respected peers

Next Post

5 hidden nuggets as Softcat unexpectedly grows double digits

Related Posts

Carl Henriksen, OryxAlign
M&A

Palatine reveals ‘defining factor’ as it invests in £20m-revenue MSP OryxAlign

6 July 2026
Ian Hudson, Hudson Hill Consulting
Big Interview

‘Having come close to death, I’m more carefree’ – meet the MSP MD gunning for £100m

6 July 2026
Microsoft to ‘work closely with partners’ as it joins FDE stampede
AI

Microsoft to ‘work closely with partners’ as it joins FDE stampede

3 July 2026
6 backup vendors bag Gartner bragging rights. Who are they?
Tech trends

6 backup vendors bag Gartner bragging rights. Who are they?

2 July 2026
Robert Vassoyan, SCC
AI

SCC to unlock ‘profound business value’ from AI via £100m investment

1 July 2026
Olya Scekaturova, Westcon
People Moves

“I’ve done VARs; I’ve done SIs; now distribution” – former Computacenter exec to lead Westcon-Comstor in UK

1 July 2026
6 things to know as Claranet buys Six Degrees
M&A

6 things to know as Claranet buys Six Degrees

30 June 2026
Jeremy Keefe, Kubus
Big Interview

Kubus CEO on £100m goal, M&A plans and ‘fair and open’ HPE

29 June 2026
Next Post
Softcat entrance

5 hidden nuggets as Softcat unexpectedly grows double digits

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2026 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2026 IT Channel Oxygen