1. CrowdStrike
Date it joined $1bn AWS Marketplace club: October 2023 (cumulative) and December 2024 (annual)
Year-on-year growth: 91%
Total annual revenues: £3.95bn
Endpoint security ace CrowdStrike is the undisputed king of AWS Marketplace.
Having become the first cybersecurity ISV to break $1bn in AWS Marketplace sales in October 2023 (less than six years after it first made its Falcon platform available via the platform), it achieved the same feat but inside a calendar year in 2024.
“CrowdStrike’s unprecedented traction in AWS Marketplace is a testament to our strategy and execution, aligning the CrowdStrike partner go-to-market ecosystem to leverage AWS Marketplace in driving Falcon platform adoption at scale,” CrowdStrike Chief Business Officer Daniel Bernard stated in February.
CrowdStrike’s AWS Marketplace sales grew 91% year on year in 2024, the vendor said, adding that its deals are on average four times larger when transacted in AWS Marketplace.
It stressed that its network of partners are also able to drive sales in AWS Marketplace, adding that it had seen 3,548% year-on-year global growth in distributor sales via the platform.
Picking up this thread, Omdia’s Edwards claimed the channel is now “sitting at the centre of the battle between the hyperscalers”.
“Microsoft announced the expansion of ‘Resell Enabled Offers’ at Ignite last [month], which allow both resellers and distributors to sell via Microsoft Marketplace,” he told IT Channel Oxygen.
“Expect to see more partner initiatives from AWS at Re:Invent this week. If partners are not at the forefront of this model, the reality is customers will struggle to see value from marketplaces beyond the tactical benefit of ‘burning down’ unused cloud commitments, which is still the biggest driver of adoption.”
