5. Palo Alto Networks
Date it joined the $1bn AWS Marketplace club: Unknown
Total annual revenues: $9.2bn
Despite the seeming lack of an official announcement, it’s safe to say the world’s largest pure-play cybersecurity vendor is comfortably a member of the $1bn AWS Marketplace fraternity.
Omdia analyst Jay McBain implied this was the case back in April, while marketplace aficionados Partner Insight held a workshop with a Palo Alto exec in July on the back of its $1bn AWS Marketplace success (see below).
According to Partner Insight CEO Roman Kirsanov, some 70% of Palo Alto’s AWS marketplace revenue flows through partners.
“Most ISVs treat channel partners an afterthought in their marketplace strategy. Palo Alto Networks flipped this – making partners the centrepiece of their billion-dollar success story,” Kirsanov wrote.
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