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Home Tech trends

AWS Marketplace’s $1bn-selling ISVs revealed

At least nine software vendors have surpassed ten-figures. Who are they?

Oxygen staff by Oxygen staff
1 December 2025
in Tech trends, Indepth
AWS Marketplace’s $1bn-selling ISVs revealed
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3. Salesforce

Salesforce's Atlanta tower

Date it joined $1bn AWS Marketplace club: Unknown

Cumulative AWS Marketplace sales: $2bn-plus

Total annual revenues: $37.9bn

Given its giant stature – and the fact it was a tad late to the AWS Marketplace party – Salesforce’s self-proclaimed status as the platform’s “fastest-growing seller” comes as no shock.

Having only joined in late 2023, the CRM goliath announced in October that it had already done $2bn in lifetime sales via AWS Marketplace by “mid-2025”.

“Salesforce’s availability on AWS Marketplace is making it easier for customers to discover, procure, and manage AI solutions with streamlined buying, consolidated billing, and simplified procurement,” Salesforce said in a blog post.

Ruba Borno, AWS
Ruba Borno

AWS’ wider alliance with Salesforce was bigged up by Ruba Borno, Vice President of Global Specialists and Partners, AWS, meanwhile.

“AWS and Salesforce have spent nearly a decade helping customers navigate complex technology shifts, and we’re bringing that same approach to making advanced AI accessible, secure, and outcome-oriented‌ – ‌through integrations with Amazon Connect and AWS Clean Rooms, secure model hosting via Amazon Bedrock, and simplified procurement through AWS Marketplace, where Salesforce has surpassed $2bn in lifetime sales,” a rather breathless quote attributed to Borno read.

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