3. Salesforce

Date it joined $1bn AWS Marketplace club: Unknown
Cumulative AWS Marketplace sales: $2bn-plus
Total annual revenues: $37.9bn
Given its giant stature – and the fact it was a tad late to the AWS Marketplace party – Salesforce’s self-proclaimed status as the platform’s “fastest-growing seller” comes as no shock.
Having only joined in late 2023, the CRM goliath announced in October that it had already done $2bn in lifetime sales via AWS Marketplace by “mid-2025”.
“Salesforce’s availability on AWS Marketplace is making it easier for customers to discover, procure, and manage AI solutions with streamlined buying, consolidated billing, and simplified procurement,” Salesforce said in a blog post.

AWS’ wider alliance with Salesforce was bigged up by Ruba Borno, Vice President of Global Specialists and Partners, AWS, meanwhile.
“AWS and Salesforce have spent nearly a decade helping customers navigate complex technology shifts, and we’re bringing that same approach to making advanced AI accessible, secure, and outcome-oriented – through integrations with Amazon Connect and AWS Clean Rooms, secure model hosting via Amazon Bedrock, and simplified procurement through AWS Marketplace, where Salesforce has surpassed $2bn in lifetime sales,” a rather breathless quote attributed to Borno read.
Countdown continues on next page…











