UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Big Interview

Bytes Technology Group CEO on ‘very ambitious growth target’, £1.6m NI blow and ‘surprising’ VMware success

Sam Mudd also characterises Microsoft as "the ticket to go and sell everything else"

Doug Woodburn by Doug Woodburn
13 May 2025
in Big Interview, News, Partner
Sam Mudd, Bytes

Bytes Technology Group CEO Sam Mudd said public sector "performed nicely for us" in its fiscal first half of 2025

Share on LinkedinShare on Twitter

Softcat’s CEO told us earlier this week that Microsoft’s LSP partners have had to “go through the stages of grief” on the EA incentive changes that kicked in on 1 January 2025. How would you assess the impact on BTG’s business?

Similarly to Softcat, we get advance warning of these changes coming down the line. So we were well informed, we accommodate it, we work with it, and we’re much, much more than just the transaction. We’re doing lots of other discrete activities. Equally, the other non-Microsoft vendors are just as important to us. The Microsoft business is the ticket to go and sell everything else that we want to talk to our customers about.

You estimated in your results that you now have 4% market share in the UK and Ireland. What’s that based on?

We take away the high-level, big systems integrator market – that’s not where we operate. We take it back to who are the key software vendors we represent – there are over 1,000 of them. That’s the addressable market we see.

You’re forecasting high single-digit operating profit growth for your fiscal 2026, which is well down on the 17.1% growth you achieved in 2025. What’s the reason for that?

We’ve got the headwind of the NI impact, which if you wanted to get down to the detail will be around £1.6m to BTG. Then of course we’ve got the continued investments that are going on into systems and other areas. So that’s why when we see a slight disconnect on the outlook where we talk about double-digit gross profit growth.

Interview continues on final page…

Page 3 of 4
Prev1234Next
Tags: Bytes Technology GroupfeaturedmemberMicrosoftSoftcatVMware
Previous Post

HP rolls warranty-backed refurbished PCs to UK

Next Post

‘Streamlining underway’ – Exertis parent DCC gives sale process update

Related Posts

VMware campus
Vendor

Smaller cloud partners ‘left in limbo’ amid Broadcom VCSP partner cull

16 July 2025
Adarma formally goes into administration, sparking 173 job losses
Cybersecurity

Adarma formally goes into administration, sparking 173 job losses

15 July 2025
Alan Paton, Qodea and Matt Iliffe, Beyond
M&A

‘We’re impatient’ – Qodea CEO hints at more M&A following Beyond deal

15 July 2025
Tim Griffin, Exertis
Big Interview

‘They weren’t alone’ – Exertis IT CEO opens up on AURELIUS sale process

15 July 2025
Nebula-The Channel Recruiter montage
Careers & Skills

‘We’re doubling up’ – The Channel Recruiter leaps into contractor space

14 July 2025
Exertis HQ
M&A

Exertis IT finds £100m buyer

14 July 2025
Penny Williams, CDW
Big Interview

CDW’s Williams: ‘We’re going to be investing in our services business through organic investment and acquisition’

11 July 2025
Sagar Gandi, Nuvias UC
Distributor

Nuvias UC makes techie boast as it hits ‘huge’ migration milestone

10 July 2025
Next Post
Exertis HQ

‘Streamlining underway’ – Exertis parent DCC gives sale process update

Follow Us

Oxygen 250 2025: UK’s top 250 resellers and MSPs unveiled
Market data

Oxygen 250 2025: UK’s top 250 resellers and MSPs unveiled

by Oxygen staff
22 January 2025
0

Collective sales exceeded £29bn, but who was crowned number one?

Read moreDetails

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen