UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Big Interview

Bytes Technology Group CEO on ‘very ambitious growth target’, £1.6m NI blow and ‘surprising’ VMware success

Sam Mudd also characterises Microsoft as "the ticket to go and sell everything else"

Doug Woodburn by Doug Woodburn
13 May 2025
in Big Interview, News, Partner
Sam Mudd, Bytes

Bytes Technology Group CEO Sam Mudd said public sector "performed nicely for us" in its fiscal first half of 2025

Share on LinkedinShare on Twitter

Softcat’s CEO told us earlier this week that Microsoft’s LSP partners have had to “go through the stages of grief” on the EA incentive changes that kicked in on 1 January 2025. How would you assess the impact on BTG’s business?

Similarly to Softcat, we get advance warning of these changes coming down the line. So we were well informed, we accommodate it, we work with it, and we’re much, much more than just the transaction. We’re doing lots of other discrete activities. Equally, the other non-Microsoft vendors are just as important to us. The Microsoft business is the ticket to go and sell everything else that we want to talk to our customers about.

You estimated in your results that you now have 4% market share in the UK and Ireland. What’s that based on?

We take away the high-level, big systems integrator market – that’s not where we operate. We take it back to who are the key software vendors we represent – there are over 1,000 of them. That’s the addressable market we see.

You’re forecasting high single-digit operating profit growth for your fiscal 2026, which is well down on the 17.1% growth you achieved in 2025. What’s the reason for that?

We’ve got the headwind of the NI impact, which if you wanted to get down to the detail will be around £1.6m to BTG. Then of course we’ve got the continued investments that are going on into systems and other areas. So that’s why when we see a slight disconnect on the outlook where we talk about double-digit gross profit growth.

Interview continues on final page…

Page 3 of 4
Prev1234Next
Tags: Bytes Technology GroupfeaturedmemberMicrosoftSoftcatVMware
Previous Post

HP rolls warranty-backed refurbished PCs to UK

Next Post

‘Streamlining underway’ – Exertis parent DCC gives sale process update

Related Posts

‘Customers know what it means’ – Opus Technology on 3-year B Corp journey
Sustainability

‘Customers know what it means’ – Opus Technology on 3-year B Corp journey

27 March 2026
Sherweb
Distributor

Microsoft distributor Sherweb bags $125m investment

26 March 2026
13 resellers grab piece of near-£1bn universities software framework
Public sector

13 resellers grab piece of near-£1bn universities software framework

25 March 2026
Memory crisis sparks ‘wave of forward purchasing by the channel’
Tech trends

Memory crisis sparks ‘wave of forward purchasing by the channel’

24 March 2026
Ruth Kennedy, TalkTalk Business
M&A

TalkTalk Business over the moon with Planet IT acquisition

24 March 2026
Jack Azagury, Insight
People Moves

Who is Insight’s new CEO Jack Azagury? 5 things to know

23 March 2026
Will the memory crisis fuel a second-user boom?
Sustainability

Will the memory crisis fuel a second-user boom?

20 March 2026
Graham Charlton, Softcat
Big Interview

Softcat CEO on its £2bn first-half, post-PO price hikes and ‘powerful package’

19 March 2026
Next Post
Exertis HQ

‘Streamlining underway’ – Exertis parent DCC gives sale process update

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2026 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2026 IT Channel Oxygen