UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Big Interview

Bytes Technology Group CEO on ‘very ambitious growth target’, £1.6m NI blow and ‘surprising’ VMware success

Sam Mudd also characterises Microsoft as "the ticket to go and sell everything else"

Doug Woodburn by Doug Woodburn
13 May 2025
in Big Interview, News, Partner
Sam Mudd, Bytes

Bytes Technology Group CEO Sam Mudd said public sector "performed nicely for us" in its fiscal first half of 2025

Share on LinkedinShare on Twitter

You’ve been permanent CEO for just over a year. What’s the biggest change you’ve made?

Doubling down on the staff and thinking about the next five years and beyond.

We’ve expanded office space. We’ve opened up in Portsmouth, we’ve expanded the London office and we’ve bought the adjacent-to buildings in our Leatherhead business park to cater for future expansion.

I’ve got my eyes on a very ambitious growth target for the next few years, and we’re planning accordingly.

VMware has been taking big customers direct and raising prices. But you name-checked it as one of your key vendors. Is it fair to say that some of VMware’s larger partners have actually done okay from the whole furore?

I concur. We’ve had a good year with VMware. It was a bit of a surprise to me, if I’m honest. 18 months ago, I might have predicted that VMware was on the slide. But it’s been a very robust year and we were highly engaged with them. So our sentiment towards them is quite positive at the moment.

Softcat made its first-ever acquisition last month. How likely is it that BTG will acquire in the next 12 months?

We’ve talked publicly about the fact that it’s not an immediate priority. We’re organically growing with our technical staff and accreditations.

What we have done is taken time to look at opportunities. We’re very patient. The acquisitions we’ve done in the past have been very high quality – Phoenix was the last one the group did – and we’ve set the bar very high. We will continue to look, but we’re not going to do anything just for the sake of it. We’ve got a long, strong track record and any activity, if we were to contemplate it, has to be accretive.

If you had a magic wand, what would you change about the business?

If Trump could just wake up and act normally, that would help tremendously. Every business leader on this planet would love that. We just need a little bit more certainty.

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘We needed to make a clear distinction’ – e92plus CEO on ‘e92spark’ launch
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘How’s this not been done before?’ – channel talent pros unite to tackle common challenges
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘The excitement is palpable’ – HP reveals dual channel ploy for refurbished PCs
  • Doug Woodburn
    https://itchanneloxygen.com/author/itchanneloxygen-com/
    ‘We redesigned the whole business’ – LIMA CEO on services reinvention
Page 4 of 4
Prev1...34
Tags: Bytes Technology GroupfeaturedmemberMicrosoftSoftcatVMware
Previous Post

HP rolls warranty-backed refurbished PCs to UK

Next Post

‘Streamlining underway’ – Exertis parent DCC gives sale process update

Related Posts

Change at the top for channel quartet
People Moves

Change at the top for channel quartet

3 June 2025
John Hayes-Warren, Intec
Distributor

Intec Micros unveils new networking and connectivity focus

3 June 2025
Mukesh Gupta, e92plus
Cybersecurity

‘We needed to make a clear distinction’ – e92plus CEO on ‘e92spark’ launch

2 June 2025
Elisha Kirkham, Softcat
Careers & Skills

‘How’s this not been done before?’ – channel talent pros unite to tackle common challenges

30 May 2025
Klaus Schlichtherle, Infinigate
Distributor

Infinigate outgrows its 11 major peers, reaffirms €5bn target

29 May 2025
‘By far the most important factor’ – analyst on Softcat’s share surge
News

‘By far the most important factor’ – analyst on Softcat’s share surge

28 May 2025
Westcon Comstor HQ
Distributor

Cyber generates more than half Westcon-Comstor’s sales for first time

27 May 2025
v
Big Interview

‘We redesigned the whole business’ – LIMA CEO on services reinvention

27 May 2025
Next Post
Exertis HQ

‘Streamlining underway’ – Exertis parent DCC gives sale process update

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen