UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Pulsant Zone
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Pulsant Zone
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Big Interview

Bytes Technology Group CEO on ‘very ambitious growth target’, £1.6m NI blow and ‘surprising’ VMware success

Sam Mudd also characterises Microsoft as "the ticket to go and sell everything else"

Doug Woodburn by Doug Woodburn
13 May 2025
in Big Interview, News, Partner
Sam Mudd, Bytes

Bytes Technology Group CEO Sam Mudd said public sector "performed nicely for us" in its fiscal first half of 2025

Share on LinkedinShare on Twitter

You’ve been permanent CEO for just over a year. What’s the biggest change you’ve made?

Doubling down on the staff and thinking about the next five years and beyond.

We’ve expanded office space. We’ve opened up in Portsmouth, we’ve expanded the London office and we’ve bought the adjacent-to buildings in our Leatherhead business park to cater for future expansion.

I’ve got my eyes on a very ambitious growth target for the next few years, and we’re planning accordingly.

VMware has been taking big customers direct and raising prices. But you name-checked it as one of your key vendors. Is it fair to say that some of VMware’s larger partners have actually done okay from the whole furore?

I concur. We’ve had a good year with VMware. It was a bit of a surprise to me, if I’m honest. 18 months ago, I might have predicted that VMware was on the slide. But it’s been a very robust year and we were highly engaged with them. So our sentiment towards them is quite positive at the moment.

Softcat made its first-ever acquisition last month. How likely is it that BTG will acquire in the next 12 months?

We’ve talked publicly about the fact that it’s not an immediate priority. We’re organically growing with our technical staff and accreditations.

What we have done is taken time to look at opportunities. We’re very patient. The acquisitions we’ve done in the past have been very high quality – Phoenix was the last one the group did – and we’ve set the bar very high. We will continue to look, but we’re not going to do anything just for the sake of it. We’ve got a long, strong track record and any activity, if we were to contemplate it, has to be accretive.

If you had a magic wand, what would you change about the business?

If Trump could just wake up and act normally, that would help tremendously. Every business leader on this planet would love that. We just need a little bit more certainty.

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    Ex-Softcat duo get ‘fairytale ending’ as they sell start-up to Sophos
  • Doug Woodburn
    HPE tweaks Ts & Cs to enable price adjustments ‘up to day of shipment’
  • Doug Woodburn
    ‘We believe we’ll be the market leader’ – HALO CEO on why it’s slashing prices
  • Doug Woodburn
    Extreme Networks SVP’s ‘20%’ profitability claim as Partner First goes live
Page 4 of 4
Prev1...34
Tags: Bytes Technology GroupfeaturedmemberMicrosoftSoftcatVMware
Previous Post

HP rolls warranty-backed refurbished PCs to UK

Next Post

‘Streamlining underway’ – Exertis parent DCC gives sale process update

Related Posts

Nick McAlister, Veeam
People Moves

Ex VMware channel VIP brings va-va-voom to Veeam

13 February 2026
BlackRock HQ
M&A

Espria confirms BlackRock takeover

11 February 2026
The 11 fastest-growing UK channel partners unveiled
Market data

The 11 fastest-growing UK channel partners unveiled

11 February 2026
‘Our prediction is holding’ – Tackle.io CEO doubles down on $100bn cloud marketplace bet
Tech trends

European sovereign cloud spending to soar 83% in 2026 – Gartner

11 February 2026
Matt Helling, Arco Cyber
M&A

Ex-Softcat duo get ‘fairytale ending’ as they sell start-up to Sophos

10 February 2026
Magnus Lönn, President and CEO, Proact IT Group
AI

‘Short-term boost’ – Proact CEO’s positive spin on spiking memory prices

10 February 2026
Richard Eglon, Nebula Global Services
Sustainability

Nebula launches loyalty scheme designed to hand partners ESG tender edge

9 February 2026
Which 5 vendors are being tipped amid ‘software apocalypse’?
AI

Which 5 vendors are being tipped amid ‘software apocalypse’?

9 February 2026
Next Post
Exertis HQ

‘Streamlining underway’ – Exertis parent DCC gives sale process update

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • Pulsant Zone
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen