Musou (a Japanese term for ‘unrivalled’) will hand Fsas Technologies partners a “clear point of differentiation”, one of its execs claimed as he lifted the veil on the infrastructure vendor’s all-encompassing new service proposition.
Initially running from today until 31 December 2026, Musou will enable customers to bag a free upgrade to five years with 24/7 onsite hardware support on qualifying server and storage products.
The benefits include an annual infrastructure health check, complimentary migration support subject to eligibility, hard disk retention as standard and parts availability for up to seven years as well as continued access to its unique “Advice Line” service with direct access to UK-based experts for the entire lifetime of the product.
Musou’s launch comes eight months after Fujitsu relaunched its product business in the UK under the Fsas Technologies banner.
The Japanese-headquartered outfit is striving to be “the number-one alternative” for partners in the datacentre space.
“It adds urgency to live opportunities”
Talking to IT Channel Oxygen, Lewis Simmonds, Head of Channel Growth and Development at Fsas Technologies, said Musou hands partners “a clear and immediate point of differentiation”.
“Because the offer is time limited, it also adds relevance and urgency to live opportunities,” Simmonds said.
“Partners have a simple, tangible benefit to introduce into negotiations without making the proposal more complex or increasing the qualifying service cost.”
Simmonds characterised Fsas as a “challenger brand” with “proven capability across servers and storage, alongside innovation in areas such as HPC, AI and quantum technologies”.
“Our ambition is clear: to be the preferred alternative for UK partners who value specialist expertise, robust solutions and innovation that makes a real difference,” he said.
“Improving delivery picture and quote speed”
Fsas are also launching their FastQuote process at the same time with the ambition to turn around indicative quotes (still valid for up to 30 days) in four hours.
Both programmes come at a time where Fsas is optimistic about price stability and delivery lead times between now and the end of the year but Simmonds urged partners to “talk to us early”.
“The earlier we are involved, the better we can plan, communicate clearly and avoid surprises, but we are seeing much better availability and fast delivery windows on certain configurations,” he said.
How does Musou measure up?
Read the full interview with Simmonds below…
Hi Lewis. How do you pronounce Musou?
It’s pronounced “moo soh”, with the “oh” held just a little longer: “moo sohh”.
The name is Japanese and captures the idea of being unrivalled and going beyond expectations, which is exactly the spirit behind Musou.
What’s the rationale behind launching this now?
Because the conversation has moved on. Customers still care about the technology, of course, but they’re also asking: “How resilient is it? Can I control the costs? And what happens if something goes wrong?” Musou helps partners answer those questions with confidence by bringing qualifying infrastructure and enhanced support together in one straightforward proposition.
What does it include?
Lots! Put simply, customers purchasing qualifying PRIMERGY servers or ETERNUS EP300i storage between 1 October and 31 December 2026 will receive:
- Five years of 24/7 onsite hardware support at no additional service cost
- A four-hour target response
- Priority access to the Enterprise Advice Line
- An annual infrastructure health check
- Migration support on our storage platform, up to 10% of the customer’s data environment or five consultancy days, whichever comes first
- Hard disk retention
- Spare parts availability for up to seven years
Why are you running it for only three months?
We wanted Musou to have a clear launch window rather than become one of those offers that quietly sits in the background forever. Three months gives partners a focused period to bring eligible opportunities forward and introduce the proposition with real momentum. It also gives us time to listen, learn and understand how the market responds.
It is also a natural reason to revisit active and dormant server and storage conversations, particularly where an investment is already being considered. The aim is not to put customers under pressure, but to give partners a clear window to start meaningful conversations and move suitable opportunities forward.
Is it possible to put a commercial value on Musou for your customers?
To summarise, comparable five-year support from an alternative vendor can carry a list price of approximately £3,300 excluding VAT; with Musou, the qualifying upgrade is included at no additional charge.
Its value goes beyond any price tag, however. Clearly defined support from day one gives organisations a stronger sense of control, helps them respond more effectively when issues arise and reduces the risk of disruption. It also provides better visibility of future infrastructure requirements, supporting more informed decisions and fewer unexpected challenges along the way.
How will Musou help channel partners?
Musou gives partners a clear and immediate point of differentiation.
Because the offer is time limited, it also adds relevance and urgency to live opportunities. Partners have a simple, tangible benefit to introduce into negotiations without making the proposal more complex or increasing the qualifying service cost.
Musou gives channel partners a more distinctive story to take to customers. By combining qualifying infrastructure with enhanced support, it helps them demonstrate value beyond the initial product sale. It is not simply about what is in the box, but the reassurance that surrounds it.
It also creates a natural way to reopen conversations with active and dormant accounts, progress refresh opportunities and deepen relationships through migration support and annual infrastructure health checks. Partners can remain involved throughout the customer lifecycle rather than disappearing once the paperwork is signed.
What is Fsas Technologies’ USP?
For me, our USP is the combination of deep technology expertise and a genuinely partner-focused way of working. We’re not the largest vendor out there, but we want to be a challenger brand that’s an alternative to other vendors out there. We have proven capability across servers and storage, alongside innovation in areas such as HPC, AI and quantum technologies. But expertise only matters if people can access it, so we work hard to be present, predictable and easy to do business with. In simple terms: smart technology, backed by real people who stay with the conversation.
A great example is our UK head, Leigh Schvartz. He is not leading from the sidelines; he is right there alongside our sales teams and channel partners, listening, engaging and driving opportunities forward.
Fsas Technologies only launched in the UK in February. What kind of impact did the relaunch have for your partners?
The February launch gave our UK business a clearer identity and a sharper focus on infrastructure, innovation and the channel. For partners, that has meant more direct engagement, clearer messaging and a stronger platform for joint growth. It has also raised our profile in the market and brought partners closer to our technology roadmap. We may have a new name over the door, but the expertise and trusted relationships behind it were already well established.
What are your ambitions when it comes to your UK growth and channel plans?
Our ambition is clear: to be the preferred alternative for UK partners who value specialist expertise, robust solutions and innovation that makes a real difference. We know growth is not built by simply announcing a big target and hoping everyone applauds. It comes from showing up consistently, widening our reach and creating genuine opportunities across core infrastructure, HPC, private AI and future technologies. We want sustainable growth, built alongside our partners.
Is the memory crunch easing at all when it comes to lead times and price hikes, and what is your message to partners around this?
There are encouraging signs that the pace of price increases and lead times are moderating; however, I would not say the pressure has disappeared. My message to partners is simple: talk to us early, share forecasts and bring us into opportunities as soon as possible. The earlier we are involved, the better we can plan, communicate clearly and avoid surprises, because nobody enjoys a last-minute pricing twist.
In a fast-moving market, early conversations turn uncertainty into opportunity. That is where strong partnerships really earn their value.
Learn more about Musou here.
This article was produced in association with Fsas Technologies and is classified as partner content. What is partner content? See more here.
