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Home Tech trends

‘Partners will spend more on AI tokens than employees’ – 19 UK channel partner CEOs on how the channel will evolve in next 5 years

They've revealed their most surprising predictions

Oxygen staff by Oxygen staff
17 July 2026
in Tech trends
‘Partners will spend more on AI tokens than employees’ – 19 UK channel partner CEOs on how the channel will evolve in next 5 years
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Guy Golan

CEO, Performanta

Guy Golan, Performanta
Guy Golan

5-year channel prediction:

“Surprise, surprise – the channel will still exist, despite what many predict. My belief is that it will evolve into a far more sophisticated channel, enabling clients on their IT and security journeys while maintaining a level of sophistication derived from both the technology and the people leveraging it.

“The channel will become leaner in headcount but more impactful in outcome, with greater automation, and even the human touch will increasingly be delivered through automated means. I do foresee more blurred lines between VAR, VAD, MSP/MSSP and vendors.”

Read Golan’s full Partner Leaders Q&A here, or visit the Oxygen Partner Leaders hub here.

Article continues on next page…

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