Clare Metcalfe
MD, Phoenix Software
5-year channel prediction:
“It will be nearer than five years, but I do believe how we measure consumption will change from devices/user to measurement of business outcomes – so 20% faster processing or 40% fewer support tickets.
“Partners will move from selling products and people to selling outcomes, with ‘Frontier Firms’ being the winners as AI is embedded across organisations.”
Read Metcalfe’s full Partner Leaders Q&A here, or visit the Oxygen Partner Leaders hub here.
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