UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • Sustainability
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home Tech trends

‘Remarkable’ – Reseller scores $1bn AWS Marketplace sales first

Analyst hails “largest route to market change in 44 years” for resell and distribution

Oxygen staff by Oxygen staff
25 April 2025
in Tech trends, Market data, News
Jay McBain, Canalys

Jay McBain, Canalys

Share on LinkedinShare on Twitter

Resell and distribution is in the midst of its “largest route to market change in 44 years”, an analyst has asserted after US reseller Presidio joined the $1bn AWS Marketplace club.

Although a spate of ISVs – including CrowdStrike, Splunk, Snowflake, Palo Alto Networks, Trend Micro and Okta – have gone public on doing $1bn in AWS Marketplace sales, Presidio is the first channel partner to do the same.

The likes of Softcat, Computacenter, Crayon and Trustmarque and Bytes Software Services are all busy honing their marketplace strategies, with the latter saying it “sits comfortably in the top five opportunities for incremental growth”. Distributors such as Westcon-Comstor are also joining the party.

Market watcher Canalys last year predicted that half of all deals flowing through marketplaces will be partner-led or partner-funded by 2028.

In a LinkedIn post (see bottom), Canalys Chief Analyst Jay McBain dubbed Presidio’s announcement “remarkable” and also predicted that “dozens of other partner services companies” may go public on breaking ten figures on AWS Marketplace “in the coming months”.

“We are progressing through the largest route to market change in the 44-year history of the resell channel and distribution,” McBain wrote.

AWS Marketplace “is running the same Amazon playbook in tech B2B”, McBain said, adding that the world’s largest distributors and resellers are retooling their strategies in response.

“When does AWS surpass CDW as the largest reseller in the world (in the 50% of sales that isn’t partner funded)?,” he wrote

“When does AWS surpass TD SYNNEX as the world’s largest distributor (in the 50% of sales that is partner funded)?

“I am sure Walmart blew off Amazon growth in the early days when they were so far behind. But the folks in Bentonville aren’t so confident anymore.

“The folks in Vernon Hills (CDW) just acquired AWS’ partner of the year Mission. The folks in Clearwater (TD SYNNEX) are reengineering to win in this new world.”

Presidio first to the punch

In a press release issued earlier this week, New York-headquartered Presidio said it is “among the first” to announce the $1bn milestone, which it claimed was “largely fuelled by its consultative approach”.

It claims to sell “thousands” of products in the AWS Marketplace through Channel Partner Private Offers (CPPO).

“We use AWS Marketplace to combine custom marketplace listings, private offers, as well as Presidio financing, ongoing support, and contract evaluation to help [customers] optimise their spend commitments and savings opportunities,” stated Kevin Corace, vice president of sales, enterprise licensing and business development at Presidio.

Tags: BytesComputacenterCrayonCrowdstrikefeaturedPalo Alto NetworksPresidioSoftcatSplunkTrendingTrustmarqueWestcon-Comstor
Previous Post

Case study: Nailing 0% landfill with Blancco

Next Post

Datatonic CEO on second acquisition, Google commitment and ‘fresh-smelling consultants’

Related Posts

Patrick Zammit and Rich Hume, TD Synnex
Distributor

‘We’re in the middle of it’, TD Synnex CEO says of PC refresh amid Q2 bonanza

24 June 2025
Simon Ewington at HPE Discover
Vendor

‘Antonio said we need to deliver on Step 2′ – HPE unveils unified partner programme

23 June 2025
Business

Founder-led channel trio named in high-growth list

23 June 2025
Is the channel jobs market finally ‘waking up’? Recruiters disagree
Careers & Skills

Is the channel jobs market finally ‘waking up’? Recruiters disagree

23 June 2025
James Hunnybourne, Cybit
M&A

Cybit divests enterprise cyber arm amid solution stack mismatch

20 June 2025
Jigsaw24 in potential £79m courtroom iPad win
Deal Wins

Jigsaw24 in potential £79m courtroom iPad win

19 June 2025
Graham Charlton, CEO, Softcat at Partner Forum
Partner

‘Meaningful step’ – Softcat unveils US technical expansion

18 June 2025
Antje Leminsky, Bechtle
Sustainability

Bechtle’s emission reduction plan gets SBTi nod

18 June 2025
Next Post
Scott Eivers, Datatonic

Datatonic CEO on second acquisition, Google commitment and 'fresh-smelling consultants'

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen