TD Synnex is the marketshare leader in Europe. But you now have a closer competitor in ALSO-Westcoast. How does that impact your strategy in Europe?
We are still a few billions ahead. But I’ve never been too concerned about the size of the competitors, so we haven’t changed anything in our strategy because of that.
ALSO has to go through the integration and the cultural integration, and we stay focused on our customers and vendors. We continue to consistently gain share in Europe, across the countries. So we don’t feel the need to change anything.
We have a strong market position in basically all the countries in Europe. In Eastern Europe if we could expand in endpoint that would be an opportunity – otherwise we are extremely well positioned.
What’s interesting is [the ALSO-Westcoast union] speaks for the need in our industry to scale. That move in fact speaks for us. There are only two distributors who are global today, and our customers – especially the larger partners – and vendors are looking for global partners. That’s going to create some new strategic challenges for the regional or local players. So we think we’re very well positioned.
What’s your top priority for the second half of 2025?
We discussed the platform – we need to continue to accelerate there.
The second area is how do we leverage artificial intelligence and agentic AI in our processes and organisation?
We are investing in our people. We have a whole learning and development programme which is going to be launched in the coming weeks because people again are absolutely critical in distribution to win.
And then it’s continuing to execute on the strategy by product and vendor, and then by customer segment. We have some customer segments where we are underrepresented and continue to invest to accelerate our market share gains – SMB being one, as well as MSPs.
We have very [few] internal matters which could derail our focus. That’s really a big advantage we have today.
Interview continues on the final page….
