8. Bam Boom Cloud
Acquirer: Pax8
When: February
Deal size: Undisclosed, but according to the press bumf, Bam Boom Cloud employed 135 staff at the time of the acquisition.
How it started:
Cloud marketplace Pax8 has a penchant for acquiring direct-selling Microsoft partners and converting them to an indirect business model.
Having already done that with 2021 UK acquisition Wirehive, it set out to repeat the trick after acquiring Derby-based Microsoft Dynamics partner Bam Boom Cloud in February.
The move will enable US-headquartered Pax8 to “create new simple go-to-market strategies and services for partners to build on their Microsoft Dynamics technology offerings”, CEO John Street said.
What happened next:
In August, Pax8 EMEA Chief Revenue Officer Phylip Morgan told IT Channel Oxygen that the company is in the process of offloading all of Bam Boom’s direct customers to MSPs.
“That’s a programme that will run through until the end of 2024 because of the lift involved in tech services for some of our bigger MSPs to do,” Morgan explained.
“Our ambition as we made clear to the market is take the Bam Boom playbook and democratise that for the channel. We have no intention of going direct.”
There were 7 bigger trade acquisitions this year. See next page for more…
