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Home Must-Know Distributors

40. Nuvola Distribution

Oxygen staff by Oxygen staff
30 August 2023
in Must-Know Distributors
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Specialism: Comms

Key vendors: Alcatel Lucent, 8×8, Ringcentral, Mitel, NICE

Revenue: £11.3m (+2%)

Headcount: 28

Founded in 2013, this comms specialist has a goal of being the distributor of choice for ‘everything Microsoft Teams’.

The Reading-based outfit posted turnover of £11.27m in its year to 30 June 2023 (up from £11m in 2022), according to numbers it shared with us. Its repertoire spans contact centres, AV, video conferencing, call recording and handsets and headsets, while it also operates a services division, ‘Nuage’.

“We are planning to be the go-to distributor of choice for everything Teams”

Quickfire Q&A with Managing Director Michael Lloyd

What’s an obscure fact about Nuvola, or you personally, most people won’t know? 

I appeared on Sky’s Soccer AM numerous times!!

Just how tough is it in the market right now? 

Not only do we have the cost of living issue which is slowing down decisions but also a massive change in the comms market with traditional partners having to re-invent themselves.

What bright spots are you seeing? 

There are opportunists for companies like Nuvola who can enter the Microsoft marketplace with our solutions and suddenly have access to thousands of potential new partners/resellers.

What’s been your high point of the last 12 months? 

We have a won some very large professional services projects.

Name one thing Nuvola does better than anyone else [bonus points for making it as specific as possible!!] 

We build MS Teams solutions for our partners to take to their customers, taking away the need to upskill.

What’s been the biggest development or news story in UK IT distribution so far in 2023? 

I think the biggest story is the massive impact of Teams and how distribution can help, which is why we are planning to be the go-to distributor of choice for everything Teams. We are creating White Label Solutions for our partners.

Which technology area or vendor are you betting big on for H2 2023?

Teams is an obvious answer but also managed service wrap around various solutions such as SD WAN / Migration to the cloud.

The analysts see distribution becoming increasingly characterised by cloud and marketplaces. Is that reflected in the evolution of your own business? 

To a certain extent but there are still “on premise” requirements such as data and wifi/network appliances however the tradition of “box shifting” goes away with the cloud and we are taking  consultative approach with  our partners ensuring we propose the correct solution which means having a clear understanding of the requirement.

I see partners becoming more of sales organisations rather than investing into engineering etc so they will be looking for distributors who can deliver that

Can you give us a prediction on how the distribution sector will evolve over the next 12 months? 

I think distributors value add will not be around how much stock they hold but the total solutions they offer. I see partners becoming more of sales organisations rather than investing into engineering etc so they will be looking for distributors who can deliver that ….Nuvola hopefully.

Tags: Nuvola Distribution
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