There is enough business for Datatonic as a Google-only partner, its CEO claimed as the 10x Google Cloud Partner of the Year announced its second-ever acquisition.
The London-based outfit – which ranked 7th in the recent Oxygen Fast-Growth 50 2025 – has snapped up Syntio, a Croatian Google ally with 60-70 staff.
Talking to IT Channel Oxygen, Datatonic’s recently appointed CEO Scott Eivers said the deal will “supercharge our Google professional services ambitions”.
“They’re already a partner of ours and are doing some nearshore delivery for us, but now they’re going to be part of the family. We’re going to be scale even faster,” he said.
“We will stay with Google”
Earlier this month, fellow Google boutique partner Ancoris acquired Microsoft peer Sundown and rebranded as Telana, in a move CEO Andre Azevedo claimed its customers were asking for.
“Sometimes being a single-threaded partner has precluded us from being a trusted advisor to our customers,” Azevedo said.
Eivers, however, said he saw being a pure-play Google partner as “lucrative” for “at least another couple of years”.
“Certain Google products and services are being asked to integrate into other services more and more, so on the client side there’ll be a broader multi-vendor landscape,” he said.
“But there is enough business for us as a Google-only vendor.
“The more vendors you add into your business – let’s say you have Google and Azure – you’ve then got to cross-skill your organisation across both.
“I don’t see the market drying up for Google direct business, and we will stay Google,” he said.
Losing out to “fresh-smelling consultants”
Datatonic’s deep engineering pedigree means it is ill suited to winning pure-play consulting gigs requiring “fresh-smelling consultants”, Eivers said.
Syntio is around four times larger than Perwyn-backed Datatonic’s only other previous acquisition – that of Canada-based Montreal Analytics in 2023.
Its employees will be made available to each of Datatonic’s three business units serving the UK, Europe and North America, Eivers indicated.
“We’re winning where engineering is at the centre, and we lose when it’s more of a pure-play consulting gig, to – what my old boss used to call them – fresh-smelling consultants,” he explained.
Eivers only joined 200-employee Datatonic last month from IBM-owned multi-cloud provider NordCloud, where he was UKI Region Director. NordCloud ranked 246th in the recent Oxygen 250 2025.
“I’m very much a fan of working with deeply engineering organisations. NordCloud was deeply engineering. Datatonic is deeply engineering,” Eivers said.
“Whilst IBM is engineering, they were starting to consultify [NordCloud]. I want to stick with the core, deeply-engineering business approach, rather than become a generalist.”
Doug Woodburn is editor of IT Channel Oxygen
