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Home Indepth

‘Like golddust’ – 11 partners reveal the vendor traits that dazzle and depress them

What’s the best way to a channel partner’s heart? We asked, and they told us

Oxygen staff by Oxygen staff
18 February 2025
in Indepth, Vendor
‘Like golddust’ – 11 partners reveal the vendor traits that dazzle and depress them
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Gill Holloway, EMEA Vice President – Partnerships, Insight

Gill Holloway, Insight

Which vendor behaviours or traits do you love the most, and want to see more of?

  • Vendors who can truly collaborate together on solutions
  • Vendors who can run a global programme
  • Meetings where we both get clear actions, owners and timelines to deliver

What do they do that irritates or frustrates you?

I don’t play golf, I like to have dinner with my family and I don’t need any more friends.

Where did Insight rank in Oxygen 250?

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