UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Vendor
    • Distributor
    • Partner
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result
Home M&A

‘Mergers always take a bit longer’ – Trustmarque CEO on M&A hiatus

Simon Williams opens up on two-and-a-half year M&A hunt that culminated in Ultima merger

Doug Woodburn by Doug Woodburn
23 October 2025
in M&A, News, Partner
Simon Williams, Trustmarque

Simon Williams

Share on LinkedinShare on Twitter

Trustmarque’s CEO has opened up on its near three-year M&A hiatus, stressing that the nature of its merger with Ultima meant it took time to construct.

As exclusively revealed by IT Channel Oxygen, the York-based public sector-focused IT provider today announced it is merging with corporate-leaning peer Ultima.

The deal is the culmination of a two-and-a-half-year M&A hunt by Trustmarque, which last snapped up software asset management consultancy Livingstone in February 2023.

This is despite its stated desire to make multiple acquisitions under ambitious private equity backer One Equity Partners.

Talking to IT Channel Oxygen, Trustmarque CEO Simon Williams said the M&A layoff was not due to a lack of intent, however.

Trustmarque was pursuing three different groups of targets in the form of high-end cyber and data specialists, small regional players, and “people that look like us but have a jigsaw piece we don’t”.

Multiples were “just too high” among the former group, Williams said.

“They were wanting too much, or we weren’t willing to pay what they thought they were worth. From an M&A in a PE world perspective, it just didn’t work,” he explained.

Trustmarque had “started to go down the route” of looking for small regional VARs and MSPs with “much lower multiples”, Williams said.

“You acquire them, you get a bunch of customers and a bunch of expertise and just fold them in,” he explained.

At the same time, Trustmarque was outbid on a deal for a larger peer fitting into the third group, Williams revealed.

“We spoke to a fantastic company who looked like us but had a jigsaw piece we don’t around SMB. We put in a bid, and it went for a higher price than we thought it was worth.”

“And then this came along,” Williams said of the Ultima deal, which is being characterised as a merger due to the ongoing involvement of both firms’ PE backers.

It is the latest in a series of blockbuster trade M&A moves in the UK IT channel, following boxxe’s acquisition of CAE, Wavenet’s merger with Daisy Corporate Services and Advania UK’s acquisition of CCS Media.

“We’ve been having conversations with [Ultima backer] Apse for a while, just to make sure it’s right,” Williams said.

“They were very keen to continue with the success they’ve had so far.

“Mergers always take a little bit longer to make happen.

“I think we’re in a really strong position now, because it’s a big step in terms of GII, revenue and EBITDA.”

Doug Woodburn
Website |  + postsBio

Doug Woodburn is editor of IT Channel Oxygen

  • Doug Woodburn
    Sustainability “coming back” for the channel after ‘trickier period’ – analyst
  • Doug Woodburn
    ‘We haven’t heard “who are you?” for a year – Techary CEO on hitting £50m
  • Doug Woodburn
    Analyst seeing ‘decline in importance of channel’. So why is he so optimistic?
  • Doug Woodburn
    ‘It was describing the Bell of yesterday’ – Bell Integration CEO on AI-first rebrand and lightning growth
Tags: featuredTrustmarque
Previous Post

‘Unusual’ – meet the challenger redefining voice for IT MSP growth

Next Post

Exclusive: Trustmarque on course for £1bn after ‘yinyang’ Ultima merger

Related Posts

Antony Byford and Yvonne Matzk
Careers & Skills

Byford’s $2bn boast as WeFi sponsors The Channel Community

29 July 2026
Bechtle
Business

Bullish Bechtle ‘significantly’ boosts outlook after market-busting Q2

28 July 2026
Ben Caddy, Omdia
Sustainability

Sustainability “coming back” for the channel after ‘trickier period’ – analyst

28 July 2026
Gamma grabs £12m-revenue MSSP
M&A

SCG’s M&A tally revealed as it returns to PE ownership

27 July 2026
Bill McDermot, ServiceNow
Vendor

ServiceNow appoints first-ever EMEA distributor as CEO hails cyber credentials

23 July 2026
Matthew Ball, Omdia
Cybersecurity

Channel gaining cyber share as attackers ‘take lead in AI arms race’ – analyst

22 July 2026
Warren Buffet-inspired MSP investor makes largest UK acquisition yet
M&A

Warren Buffet-inspired MSP investor makes largest UK acquisition yet

21 July 2026
ALSO-Westcoast union gets green light. Next stop US?
Market data

Distribution ‘doing pretty well’ as Westcoast owner ALSO grows by over a fifth

21 July 2026
Next Post
Jamie Beaumont and Simon Williams

Exclusive: Trustmarque on course for £1bn after ‘yinyang’ Ultima merger

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2026 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2026 IT Channel Oxygen