‘Partners will spend more on AI tokens than employees’ – 19 UK channel partner CEOs on how the channel will evolve in next 5 years

Jay Ball

CEO, Flotek

5-year channel prediction:

“Data sovereignty will become one of the biggest differentiators in the channel. As Ai becomes more embedded in everyday business, customers will look far more closely at where their data sits, who can access it and whether they truly remain in control of it.”

Read Ball’s full Partner Leaders Q&A here, or visit the Oxygen Partner Leaders hub here.

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