Michelle Senecal de Fonseca
CEO, Redcentric
5-year channel prediction:
“Not sure if will be a surprise but marketplaces, coupled with AI, will become the only route to market for many vendors, shrinking the channel further, finally accelerating the formation of more differentiated or proprietary ecosystem-centric channel partners. The UK channel universe will remain highly fragmented as more try to focus on co-creating customer value in different ways, like those who will be AI trainers not implementers while others will become micro-specialists in a specific technology, industry or business outcome domain. Our chronic shortage of skills in the UK will continue, due to a host of societal issues. So channel partners can become more valuable as customers won’t be able to invest the myriad of architects, analysts, engineers and specialists that are required to create these more bespoke solutions.”
Read Senecal de Fonseca’s full Partner Leaders Q&A here, or visit the Oxygen Partner Leaders hub here.
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