Paul Starr
CEO, SEP2
5-year channel prediction:
“This is less a prediction than a wish. I’d love to see the channel move towards genuine collaboration between specialist partners and away from organisations ‘dabbling’ in sectors they don’t really understand. The temptation, especially as AI lowers the barrier to entry, is for everyone to claim they can do everything. But a mile wide and an inch deep doesn’t serve customers well, particularly in something as unforgiving as security. My hope is that over the next five years we stop seeing breadth as the goal and start rewarding depth: partners who are genuinely the best in their niche, working closely with other specialists rather than trying to swallow the whole stack themselves.”
Read Starr’s full Partner Leaders Q&A here, or visit the Oxygen Partner Leaders hub here.
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