UK IT Channel News | IT Channel Oxygen
  • News
  • Topics
    • Oxygen 250
    • Vendor
    • Partner
    • Distributor
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
Members
Must-Know Distributors
Oxygen 250
No Result
View All Result
  • News
  • Topics
    • Oxygen 250
    • Vendor
    • Partner
    • Distributor
    • Indepth
    • Sustainability
    • M&A
    • People Moves
    • AI
    • Tech trends
  • About Us
  • Partner with us
  • KOcycle Zone
No Result
View All Result
UK IT Channel News | IT Channel Oxygen
No Result
View All Result

22. Distology

Oxygen staff by Oxygen staff
30 August 2023
in Must-Know Distributors
Home Must-Know Distributors
Share on LinkedinShare on Twitter

Specialism: Cybersecurity

Vendors: Okta, Yubico, Drata, Cyolo, Verkada, LogRhythm, Ironscales, ThreatX, Harbor Solutions

Revenue: £57m (+43%)

Headcount: 60

This Stockport-based cybersecurity VAD saw revenues hike 43% to £57m in its year to 31 March 2023, according to fresh numbers it shared with us.

The UK generated £46m of that total.

CEO Hayley Roberts highlighted Distology’s use of analogies (including one based around Jurassic Park) to explain technology as a key differentiator for the NorthEdge Capital-based outfit (see below).

“The investment by PE and VC in service-led businesses such as distribution has made headlines”

Hayley Roberts, Distology

Q&A with Distology CEO Hayley Roberts

What’s an obscure fact about Distology, or you personally, most people won’t know?

When I was a headhunter years ago I set up the new Dell team in Moscow.

Just how tough is it in the market right now?

Commercially things are tough but not impossible. At times like this it is about focusing on what you can affect, such as enablement and education rather than just bottom line figures. This really helps with achievement mentality and coming back strong when the market picks up again.

What bright spots are you seeing?

OT Cyber is a growth area and exciting for us at the moment.

What’s been your high point of the last 12 months?

Over the last 12 months what excites me is the team growth, awareness and ownership of their subject matter. High points for me are always where there is buoyancy in attitude and energy. Our new services practice is really taking shape and we pride ourselves on the quality of the people we have and are bringing in to that team.

Name one thing Distology does better than anyone else..

We use brilliant analogies to explain technology. Example, the Jurassic Park analogy to explain Identity.. our SE team are bloody hilarious 😊

What’s been the biggest development or news story in UK IT distribution so far in 2023?

The investment by PE and VC in service-led businesses such as distribution has made headlines. This sector of channel has traditionally been dismissed as box shifting and margin stealing so it is nice to see the nod to the value levers that can be developed where distribution sits.

Which technology area or vendor are you betting big on for H2 2023?

Drata (GRC) and Cyolo (OT) are gaining great momentum and interest with a light touch currently, so they are exciting for us for future growth.

The analysts see distribution becoming increasingly characterised by cloud and marketplaces. Is that reflected in the evolution of your own business?

Oh yes! You cannot ignore the presence of marketplaces and my take is to embrace this and work on collaboration and how we can all benefit rather than run scared of a potential threat. We are developing some interesting strategies based around this 😉

Can you give us a prediction on how the distribution sector will evolve over the next 12 months?

I think where distribution sits is a huge vantage point. If ‘we’ as distribution businesses can use this as a superpower and help enable and educate the channel, then the layer we operate at will become increasingly useful and key to delivering quality of product and service to the channel and ultimately the end user.

Tags: Distology
Previous Post

23. e92plus

Next Post

21. Northamber

Related Posts

Westcoast Theale HQ
Must-Know Distributors

1. Westcoast

30 August 2023
TD Synnex reception
Must-Know Distributors

2. TD Synnex

30 August 2023
Exertis HQ
Must-Know Distributors

3. Exertis

30 August 2023
Ingram Micro HQ
Must-Know Distributors

4. Ingram Micro

30 August 2023
Nick Bannister, Arrow ECS
Must-Know Distributors

5. Arrow ECS

30 August 2023
Must-Know Distributors

6. Exclusive Networks

30 August 2023
Midwich CEO Stephen Fenby
Must-Know Distributors

7. Midwich

30 August 2023
Must-Know Distributors

8. Westcon Comstor

30 August 2023
Next Post
Alex Phillips, Northamber

21. Northamber

Follow Us

IT Channel Oxygen keeps you informed on the UK IT channel and its sustainable transformation. Learn more

  • About
  • Our Team
  • Partner with us
  • Privacy Policy
  • Terms & Conditions
  • News
  • Cookie Policy (UK)

© 2025 IT Channel Oxygen

Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behaviour or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage {vendor_count} vendors Read more about these purposes
View preferences
{title} {title} {title}
No Result
View All Result
  • Oxygen 250
  • Must-Know Distributors
  • Member area
  • KOcycle Zone
  • Big Interview
  • News
  • Indepth
  • About
  • Partner with us

© 2025 IT Channel Oxygen