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“We’re seeing new models come into play” – Oxygen 250 leaders on how they’re responding to tough economic backdrop

"It can't be the traditional MSP contract"

Oxygen staff by Oxygen staff
13 October 2025
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Two leaders from the Oxygen 250 have opened up on how their businesses have responded to the tough economic backdrop, with one saying it has prompted them to look beyond traditional MSP contracts.

The Oxygen 250 roundtable saw Natilik CEO Alastair Rudman and Wanstor CRO Candice Arnold face off on the industry’s biggest questions.

Both Natilik and Wanstor were ranked in Oxygen 250, a report profiling the UK’s top channel partners by revenue compiled in partnership with Nebula Global Services.

You can view Episode 1 here and Episode 2 below, and view Oxygen 250 here.

Arnold said Wanstor has been forced to adjust its business model within the hospitality sector, which is reportedly shedding jobs in the wake of April’s national insurance hike.

“It does mean that the way we contract with those organisations need to be flexible and almost future proofed,” she said.

“It can’t be in the traditional MSP contract for those organisations, so we are seeing different business models come into play.”

Natilik is “leaning harder” on AI, tooling and systemisation to make its business more productive, Rudman said, meanwhile.

“I’m delighted that we’ve just completed our 19th year of profitable organic growth, and the plan is to have our 20th year and beyond,” he said.

Ross Teague, CEO of channel services outfit Nebula Global Services – who also joined the discussion – said he felt a number of Nebula’s partners are “putting a brave face on it”.

“I always think that the bite comes a little bit after the event – we might be coming up to the bite point for some organisations,” he said.

Tags: NatilikNebula Global ServicesTopWanstor
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