Nordic VAR-MSP powerhouse Advania wants to double in size in the next five years, according to its annual report.
The Goldman Sachs-based outfit returned to profit growth in 2025 as EBITDA rebounded 18% to SEK 1.5bn (£121m) on net revenues that advanced 22% to SEK 18.4bn (£1.48bn).
Gross revenues were a little higher at SEK 21.15bn (£1.71bn).
Notably, Advania’s UK business saw net/gross revenues more than double to SEK 5.84bn (£471m) on the back of its 2024 double swoop on Servium and CCS Media.
In what appears to be a nod to our recent Oxygen 250 2026 report (in which Advania UK ranked tenth), Advania CEO Hege Støre said her company had grown to become the “tenth largest IT services provider” in the UK.
Hardware and software sales generated 71% of the UK revenue tally (up from 36% a year previously), with managed services and professional services contributing 23% and 6%, respectively.
The UK is now Advania’s second largest market behind its native Sweden (and ahead of Norway, Iceland, Finland and Denmark).
It was Sweden that was the setting for four of Advania’s five 2025 acquisitions, some of which were focused squarely on AI, however.
Stripping out the 2024 acquisitions, organic growth for 2025 stood at 4.3%.
“Our ambition is to double in size over the next five years,” Støre stated.
“Advania is no longer only a reliable IT services partner.
“We are an engine of innovation, supporting customers across Europe as they modernise, secure, and transform their digital operations.”
“While revenue growth remained strong, we also maintained focus on margin development, ensuring that scale translates into profitability,” Støre added.
