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Home Indepth

‘Like golddust’ – 11 partners reveal the vendor traits that dazzle and depress them

What’s the best way to a channel partner’s heart? We asked, and they told us

Oxygen staff by Oxygen staff
18 February 2025
in Indepth, Vendor
‘Like golddust’ – 11 partners reveal the vendor traits that dazzle and depress them
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Rupert Mills, Director, Krome Technologies

Rupert Mills, Krome Technology

Which vendor behaviours or traits do you love the most, and want to see more of?

A vendor who engages and works collaboratively with us to get to a common goal, properly understanding the requirements and the client’s agenda. More straight forwardly, a vendor who has clear and reliable methods of engagement and clear articulation of their offering.

What do they do that irritates or frustrates you?

We hate it when a vendor doesn’t control either their deal registration process or their internal teams. For example, we had a recent experience with a vendor where a local sales operation in the US was trying to break off a small part of a global deal and transact it outside of the main deal as it helped them with a target, regardless of the bigger picture.

We also hate it when a vendor changes their products offering/account management/commercials too regularly. Businesses need some form of continuity to be able to get results.

Where did Krome Technologies rank in Oxygen 250?

Article continues on final page…

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