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Home Indepth

‘Like golddust’ – 11 partners reveal the vendor traits that dazzle and depress them

What’s the best way to a channel partner’s heart? We asked, and they told us

Oxygen staff by Oxygen staff
18 February 2025
in Indepth, Vendor
‘Like golddust’ – 11 partners reveal the vendor traits that dazzle and depress them
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Penny Williams, Managing Director of CDW UK and International

Penny Williams, CDW
Penny Williams

Which vendor behaviour or trait do you love the most, and want to see more of?

When vendors partner in a specific market ie a customer campaign we win together or lose together. That creates true, meaningful partnerships, and our customers only benefit.

What do they do that irritates or frustrates you?

We are truly fortunate we have collaborative working relationships across our vendor community.

Where did CDW rank in Oxygen 250?

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