Marion Stewart, CEO, Red Helix
Which vendor behaviours or traits do you love the most, and want to see more of?
1. When they collaborate with us to develop a comprehensive market strategy and agree on joint execution planning. This approach ensures progress and demonstrates commitment to the partnership.
2. When they povide timely responses and resolutions when a customer raises an issue or enquiry. How a vendor responds plays a crucial role in maintaining the trust our clients have in us.
3. When they safeguard our joint interests in what is a highly competitive marketplace. It’s essential that the effort we invest in generating new business is appropriately recognised and rewarded for partnerships to work.
What do they do that irritates or frustrates you?
1. Vendors directly contacting our clients without speaking to us, thinking they can expedite orders or decisions. This can quickly erode trust, as it disrupts the relationship we have with our clients and bypasses our involvement.
2. Not having clarity, or having very complex processes, for accessing marketing development funds (MDF). Asking us to jump through several layers of bureaucracy in a serial process is unhelpful and time consuming.
3. Not having clarity and transparency on deal registration processes and discount levels. This can lead to confusion and complexity that consume sales time unnecessarily.
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