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Home Partner Content

Man and Machine on how ‘11th hour scramble’ saved three-year deal

“It was literally, ‘who can help us try and get this sorted without letting the customer down’"

Oxygen staff by Oxygen staff
16 June 2026
in Partner Content, Video
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Man and Machine has opened up on how an eleventh-hour scramble to save a deal sparked a long-term partnership with a finance provider.

The Oxfordshire-based Autodesk partner now uses finance as part of its day-to-day offering, in partnership with Systems Finance.

But the relationship only came about after Systems Finance swooped in to save a deal in the nick of time, Man and Machine Sales and Marketing Director Nathan Brownsword reveals in this special IT Channel Oxygen podcast.

“I had a phone call from a person in my team, quite distressed,” he told host Sara Driscoll.

“The finance and credit hadn’t gone through.”

Brownsword and his team then managed to “scramble” the contact details of Max Ley, a director of asset finance firm Systems Finance who’d by luck recently been in touch.

“It was literally, ‘who can help us try and get this sorted without letting the customer down’,” he said.

“Rather than being red faced, we got in touch with Max, spoke to him, and he said, ‘we’ll have a look and see what we can do’ – and then we managed to get that sorted.”

Headed up Max and brother Harry, Systems Finance is aiming to inject “young blood” into an asset financing space they claim is ripe for change (see here).

One of its other channel partners, ArtiCAD, has already spoken about how working with Systems Finance has sped up its sales process and boosted profits (see here).

“We leveraged a relationship with a funder we knew may take a view on that specific transaction, and really handheld it through,” Max Ley said of the origin of its partnership with Man and Machine.

This article was produced in association with Systems Finance is classified as partner content. What is partner content? See more here.

Tags: AutodeskMan and MachineSystems FinanceTop
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