Asset financing is the “logical solution” for channel partners looking to help clients manage skyrocketing tech prices.
That’s according to two brothers aiming to inject some “young blood” into an IT financing space they claim is ripe for change.
Harry and Max Ley launched Systems Finance in 2019 after stints at established competitors.
It specialises in IT hardware and software, working via a range of channel partners including Man and Machine and Techary.
Finance is coming into its own amid “skyrocketing” hardware prices, Max Ley told host Sara Driscoll in this special IT Channel Oxygen podcast (see above).
“Finance is the logical solution for dealing with that massively increased cost,” he said.
Asset financing has traditionally been dominated by “older, greyer men” who do not always mirror the staff selling the technology, Harry Ley added.
“The majority of the people on the front lines selling the software are of comparable age to us, so naturally we end up building good relationships with them – some of which started nine years ago and are still going strong today,” he said.
“There is an older generation stepping down in our industry, and young blood was needed.”
Systems Finance’s mission is to build long-term trust with the channel partners it works with, Harry Ley said.
“We’re pretty heavily focused on incorporating finance into a sales process, as opposed to it just being an add on,” he said.
This article was produced in association with Systems Finance is classified as partner content. What is partner content? See more here.
