‘Partners will spend more on AI tokens than employees’ – 19 UK channel partner CEOs on how the channel will evolve in next 5 years

Hege Støre

Group CEO and acting UK CEO, Advania

5-year channel prediction:

“By 2031, the most valuable UK channel partners won’t primarily be selling technology; they’ll be selling accountability. Customer intimacy will remain just as important as it is today, but it will be enhanced and scaled through the smart use of AI, enabling partners to deliver stronger business outcomes and greater value.”

Read Støre’s full Partner Leaders Q&A here, or visit the Oxygen Partner Leaders hub here.

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