G-Cloud’s top-selling channel partners revealed

9. XMA

G-Cloud sales in 2026: £3.86m (ranking: 88^th)

Total G-Cloud sales: £16.71m (ranking: 293^rd)

Claiming to be on over 30 procurement frameworks, this £500m-plus VAR evidently knows its way around G-Cloud like a civil servant around Whitehall.

The HP and Apple partner’s G-Cloud sales for 2026 to date stand at £3.86m, putting it 88^th in the overall pecking order.

Having clocked up its first G-Cloud deal in 2019, XMA – which ranked 7^th in Oxygen 250 2026 – has gone on to sell £16.71m through the cloudy framework.

Its two largest G-Cloud customers are the Department for Energy Security & Net Zero (£4.66m) and the Cabinet Office (£4.01m).

Fun fact

XMA moved its HQ from St Albans to Reading in January.

Eight more VAR/MSPs have sold more via G-Cloud in 2026. See next page for more…